Black Friday Is Cool and All, but These Sub-$100 Watches Are Always a Great Deal

If you expected your search for the best men’s watches under $100 to turn up a paltry display of unwearable crap, think again. Because even as the luxury watch market continues to skyrocket toward evermore unfathomable heights—with Patek Phillipes selling for tens of millions at auction and Drake rolling around with a fully-functional casino game on his wrist—the affordable watch market keeps growing and improving in lockstep, too. There have never been as many truly great men’s watches under $100. Nowadays, whether you’re in need of a slender dress watch to wear to a wedding, a rough-and-tumble digital beast to rock at the gym, or a flashy gold number to complete your weekend fit, it isn’t hard to find a totally functional, truly handsome timepiece for less than an SUV’s worth of gas. If you’re on a tight budget, saving up for that heirloom Rolex, or just need something new for a big night out, here are the 31 best men’s watches under $100.

Want to brush up on your terminology and find your next dream timepiece? Don’t miss GQ’s ultimate guide to watches for men.

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  • Praesidus A-11 Field Watch

    One seriously badass watch, reporting for duty.

  • Casio MTP-1183Q-7A

    Get your back-to-the-office wristwear game on lock.

  • Casio AQ230GA-9BVT ana-digi watch

    Practically bursting at the seams with retro cool.

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