breitling-and-bentley-partnership-reaches-end-of-the-road

Breitling and Bentley partnership reaches end of the road

David Beckham models a Breitling for Bentley watch in 2015.

Breitling and Bentley, one of the longest standing partnerships between a Swiss watchmaker and luxury car marque, have parted company after 19 years together.

“We’re proud of what we have accomplished together and after 19 years, Breitling and Bentley are embarking on their own new journeys,” said Georges Kern, Breitling CEO. “I know that Bentley will continue to define excellence in the automotive industry. The final Bentley Tourbillon leaving our factory represents a moment of positive reflection for us all.”

“The long-standing collaboration between Bentley and Breitling demonstrated that when two like-minded brands work together authentically, the performance of both is enhanced,” adds Bentley’s CEO Adrian Hallmark.

2017 Bentley Supersports B55.

“We look back on the past two decades with great affection and send our warmest best wishes to the Breitling team for the future.”

Some of the most memorable collaborations between the two brands include the Breitling Bentley Supersports Light Body watch, the Breitling Bentley GT3 Limited Edition, the Bentayga dashboard Tourbillon clock, the Continental GT Speed Breitling Jet Team Series, the Premier B01 Chronograph 42 Bentley British Racing Green, and the Premier Bentley Centenary Limited Edition.

Premier B01 Chronograph 42 Bentley British Racing Green with a British racing green leather strap.

In April 2021, the Breitling Premier B21 Chronograph Tourbillon 42 Bentley Limited Edition launched and became the final collaboration timepiece between the two brands.

Breitling Premier B21 Chronograph Tourbillon 42 Bentley Limited Edition.

Breitling has been throwing its weight behind its ‘squad’ concept in the years since Mr Kern took over as CEO, with Hollywood stars, musicians and sports stars representing the brand.

The watchmaker also ended a partnership with British motorcycle maker Norton earlier this year in favour of a deal with its larger rival Triumph.

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