Bugatti Chiron Tourbillon Black and Orange

Bugatti Chiron Tourbillon Baguette Black and Orange Sapphires top

All hail Jacob & Co., the king of kitsch! There I was thinking that their Opera Godfather was the tackiest timepiece ever created by hand of man. And it was! But the New York jeweler’s just-released $560k Jacob & Co. Bugatti Chiron Tourbillon Baguette Black and Orange Sapphires raises the bar. How can that be, you ask. The basic Bug’s been around a while. In fact, last year, Jacob & Co. introduced three variations . . .


The Twin Turbo Furious Bugatti 300+, the Twin Turbo Furious Bugatti La Montre Noir, and the Bugatti Chiron Tourbillon (operating instructions above).

All these riffs on the original BC are WAY too tasteful. Not tasteful per se. How could a watch designed to replicate the Chiron’s 8.0-liter 16-cylinder engine be anything but absurd? Even so, the three horological Bugs are Mozart to the Opera Godfather’s earworm theme song.

Bugatti Chiron Tourbillon Baguette White

Feast your eyes on the unbridled magnificence that is the Jacob & Co. Bugatti Chiron Tourbillon Baguette White. for example.

Sure, the death-by-diamonds ensemble is more over-the-top than anything Swiss haute horlogerie can muster (and God knows they try). But when it comes to velvet Elvis-class tackiness, the barely tri-tone timepiece lacks a certain je ne sais quoi. The Bugatti Chiron Tourbillon Baguette White is – dare I say it – plain.

Chiron stems

As I proclaimed at the outset, the Bugatti Chiron Tourbillon Baguette Black and Orange Sapphires takes Jake’s diamond-laden ode to a nine [combined] mpg engine to the next level. The changes to the basic design are subtle but oh-so-important.

The new watch’s bright orange Bugatti logos pop like a porn star. But that’s not the half of it. The crowns are surrounded by 60 – yes sixty – black sapphires. That’s some next level crazy right there (a.k.a., extravagant). The 42 orange baguette sapphires crazy paved above the crowns make the white diamonds more spectacular than they are on the Baguette White.

JC&C engine

In this setting, the profoundly bizarro-bonkers Jacob & Co. “engine” finally gets it due. The suck-ups at describes the show . . .

Push the right-hand crown of the timepiece, and the engine roars to life with 16 tiny pistons and a minuscule solid steel crankshaft moving up and down just like a regular mill. Two “turbochargers” (down from four in the actual Chiron engine) on the side of the engine block spin while the engine runs.

Engine detail

Roars. Right. It should also be pointed out that the Jacob & Co. Bugatti Chiron Tourbillon Baguette’s engine is a wind-up toy that requires winding between exhibitions. Never mind. Clock the little gas gauge-equipped power reserve indicator keeping track the 578-piece movement’s 60-hour run time. Orange shock absorbers? As Sally said in the diner, yes, yes, yes, yes!

Just as beauty is in the eye of the beholder, kitsch starts in your own kitchen. I’d say the Jacob & Co. Bugatti Chiron Tourbillon Baguette Black and Orange Sapphires beats its brethren – and the Opera Godfather – with a killer combination of colorful exuberance and unabashed literalism. And yet, hard as it is to believe, Jacob & Co. have just introduced an even tackier watch than this. Stay tuned . . .

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