WATCHPRO Christmas Market opens this Friday as a three-day retail pop-up slap bang in the centre of London’s buzzing West End.
A dozen watch brands are taking part in our first ever Christmas Market, which is located in a showroom we have rented for the weekend right under the world-famous digital billboards on Piccadilly Circus.
It is open from Friday, December 2 to Sunday, December 4.
Everybody is welcome to drop in, but we encourage pre-registration because WATCHPRO Christmas Market is a secure show.
Most of the brands taking part in WATCHPRO Market are relatively new and normally sell direct to consumers via their ecommerce sites.
They are taking part in Market because they want the opportunity to pitch their watches directly to the public — explaining their origin stories, presenting their latest collections and, importantly, listening to feedback that will help them develop their next bestsellers.
For all these reasons, I believe it is important that we have created WATCHPRO Market and its sister event WATCHPRO Salon, where independent watchmakers ranging from British startups to venerable Swiss artisans, can come together and spend time with the public, retailers, press and each other.
These events broaden the bottom of the pyramid for the entire global watchmaking business.
While the likes of Rolex, Omega and Cartier lord it over all at the apex of the industry, it is vital that innovators and disrupters keep challenging them and trying to push their way up the pyramid.
Britain’s watch-loving public is starved of opportunities to see these independent makers, because established retailers in this country are risk-averse and focus on the biggest brands.
The world of watches would be a poorer place without the innovation of independents, which is why we will keep highlighting their passion and expertise at WATCHPRO events.
WATCHPRO CHRISTMAS MARKET
WATCHPRO Christmas Market takes place in a retail store space right under the Piccadilly Circus Christmas lights on Regent Street; one of the highest footfall destinations in London from December 2-4.
To find us, simply exit Piccadilly Circus tube station, look to the famous digital advertising billboards and you will see WATCHPRO Christmas Market right beneath the lights.