Momentum builds for WATCHPRO Salon as Maurice Lacroix joins luxury watch show

More than 20 luxury brands have committed to participating at November’s WATCHPRO Salon, with Maurice Lacroix the latest watchmaker to join the show.

Britain’s world-leading vaccination programme is making the country the safest in the world for hosting events, and WATCHPRO Salon is shaping up to be a globally significant showcase of prestige watches from British, Swiss and Japanese marques.

Stéphane Waser.

“We’re more than delighted to participate in this new UK Salon by WATCHPRO, which adds another stop to our 2021 worldwide roadshow,” says Maurice Lacroix managing director Stéphane Waser.

“We’re looking forward to meet dealers, journalists and lots of watch lovers in person to present this year’s novelties and collection in the UK.”

WATCHPRO Salon has a unique formula for reaching trade executives and watch connoisseurs.

There will be a brunch on the opening morning of November 12 where’s the UK’s leading retailers — fresh(ish) from attending the WATCHPRO Awards in London on the previous evening — will be joined by Salon exhibitors and press. This will be followed by a VIP tour of the exhibition.

Watch lovers will be welcome from lunchtime on day one and all day on the second day, November 13.

Maurice Lacroix

Maurice Lacroix has undergone a major transformation under the leadership of Mr Waser, with a focus on highlighting the brand’s association with leading athletes, artists and entrepreneurs who reinforce the brand’s message that “success is a journey, not a destination” and magnified with the hashtag, #YourTimeIsNow.

Maurice Lacroix’s bestselling collection, the Aikon Automatic family, is spearheading growth thanks to its affordable luxury positioning that combines precision Swiss engineering with a classic steel sports watch and urban aesthetic.

WATCHRPO Salon takes place on November 12 and 13 at The Londoner Hotel on Leicester Square.

Tickets for WATCHPRO SALON are on sale now for the public: click here.

Confirmed exhibitors for the luxury watch showcase include:

Bonhams ‧ British Horological Institute ‧ Christopher Ward ‧ DOXA ‧ Grand Seiko ‧ BALL Watch Company  Maurice Lacroix ‧ Junghans ‧ Laurent Ferrier ‧ Michel Herbelin ‧ Parmigiani Fleurier ‧ Pequignet ‧ Scatola del Tempo ‧ Schofield ‧ Swiss Kubik ‧ Tribus ‧ Voutilainen ‧ William Wood Watches ‧ Zeitwinkel

For information about visiting or exhibiting at this year’s WATCHPRO SALON please email

Discover Maurice Lacroix on WatchPro Shop:  Maurice Lacroix

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