up-your-beach-game-with-havaianas-x-reality-to-idea’s-new-collab

Up Your Beach Game With Havaianas X Reality To Idea’s New Collab

Havaianas has linked with Reality To Idea, the design studio of graphic artist Joshua Vides, on a collection of beach-side essentials. The partnership sees Vides lend his signature black-and-white aesthetic to two styles of Havaianas flip-flops — the Top and the Tradi Zori — a t-shirt, socks, and a towel.

Reality to Idea was founded in 2018 to enable Vides to work on a wider scope of projects and partnerships. The studio is based in L.A. where Vides now resides and as a point of inspiration for Havaianas collaboration lookbook they turned to Venice Beach, bringing to life the iconic Los Angeles seaside location and its bohemian spirit through Vides’ artistic lens.

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Corey C. Waters


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Before moving to L.A., Vides lived in Southern California so the beach has always been a fixture in Vides’ life. “Being raised in Southern California, anytime we would hear or see the Havaianas brand was because we were near the beach,” he shares and continues: “I don’t have a favorite beach spot though. I just like getting away from work sometimes — sitting in the sand and listening to music. It relaxes me and allows me to understand everything going to be alright.”

As Vides points out, the beach is a place for relaxation, reflection, and play — not somewhere you should be overly concerned about your flex. That being said, beach gear can quickly cross the line from tastefully playful to tacky and garish.

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This collab, however, hits the sweet spot. Firstly, if you’re going to do flip-flops, there’s no brand more legitimate than Havaianas, and the collection features its two most loved styles: the Top, which has been a signature style for over 25 years, and the Tradi Zori, a silhouette with modern proportions inspired by the traditional Japanese Zori sandal. Vides’ has reimagined both models with his sketch-like, monochrome color palette, keeping the collection lighthearted yet paired-down and easy to throw on with any outfit. Plus, thanks to its chunkier proportions, the Tradi Zori has more of a sandal-like feel, making it the ideal silhouette to transition from the boardwalk to the sidewalk if your day at the beach leads straight into evening antics.

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Corey C. Waters


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To celebrate the launch of the collaboration, Havaianas x Reality to Idea will be hosting a “Beach Day Gallery” pop-up on July 10 and 11 from 12-7 PM PST at 1306 Abbot Kinney. Guests will have a chance to shop the collection and enjoy a gallery experience created by Reality to Idea.

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