What’s Supreme Up to in LA?

What is Supreme up to in Los Angeles? (*raises eyebrow*)

Today, creative director Tremaine Emory shared a video of a Sup-branded helicopter flying over Hollywood. The caption? Just “LA…” (three dots included for a dramatic foreshadowing effect).

What could this mean? With the brand’s Spring/Summer 2023 rollout on the horizon, the streetwear giant may want to tease its latest wild toy: a Supreme aircraft.

It would be the next step in the evolution of novelty Supreme items after the glamping trailer, motorcycle, and $10k mattress.

At the same time, Supreme’s cryptic post may also be pointing to a second Los Angeles storefront, joining the existing Fairfax Avenue location.

Whispers of a new Supreme store in LA began to circulate early last year, claiming the latest retail space would be fixated on Sunset Boulevard in West Hollywood alongside neighbors like KITH and Golf Wang.

Though the Sunset Boulevard location was speculated to launch in August 2022, Supreme may be finally ready to roll out the red carpet and open the doors of its new LA store (that is, if hearsay proves to be correct).

Last year, the VF Corp-owned brand headed to the midwest to launch its first Chicago storefront (sadly, no Chief Keef or Virgil Abloh BOGO tees were in sight).

Judging by the Sup helicopter promo, whatever the label is cooking up in the City of Angels will be major. Hold on to your Box Logos, Supreme fans.