Prada Is Rediscovering Beauty For FW23

There’s always a certain aura that surrounds a Prada show. In part down to its extensive 110-year history, but also because of high-expectations, the excitement around a Prada collection is electric, but in a chique way.

On day two of FW23 Milan Fashion Week, it was the Italian house’s turn to shine after a busy (albeit safe) opening day.

Taking over Fondazione Prada for another show, Miuccia Prada and Raf Simons’ FW23 Prada looked into reconceptualizing, reconsidering, and, on the whole, rediscovering the very idea of beauty this season.

The clothes themselves? Signs, according to the house; signs and representations of the beauty of care, of love, of reality.

Taking place in Prada’s southern Milanese location, which was unrecognizable from its SS23 show which happened in the very same room — was stunning.

Darkness soon turned to light as the ceiling rose to reveal flowered pillars, which in turn laid on an aroma in-keeping with the beauty theme.