One collab, three minds. Bodega, BEAMS, and adidas join forces for a three-way collaboration just in time for spring rotation prep.
As teased, collaborative sneakers lead the way, with the three labels serving up clean takes on adidas’ Adimatic ($110) and Campus ($130) shoes.
For the Adimatic collab, off-white pretty much takes over the suede upper while bright green hues underscore moments of branding like the Three-Stripes and the triple-branded patch on the tongue.
Besides the paint job, the Adimatic maintains its thick laces and chunky, sprawled structure reminiscent of those early 00s skate shoes.
Next up, we have the Bodega x BEAMS x Adidas Campus, which emerges with a standout grey hairy suede upper. As you can see, the Campus takes a more muted route than Adimatic, leveled out by hints of burgundy and an emerald green lining.
Like the Adimatic, three-way branding marks the spot on the Campus’ tongue and insoles, albeit this silhouette’s tripled-up identities get the gilded treatment. And contrasting Three-Stripes — one side is off-white and the other is deep burgundy — comes in for the chef’s kiss finish.
The same color palette seen on the sneaker selection — grey, green, navy blue, and gold — naturally informs the apparel offerings, which is just by Bodega and BEAMS, by the way.
Pieces like the Oxford shirt, chinos, wool single-breasted blazer, and striped tie hone in on the ivy league dressing, of which the labels flip and make their own. It kind of speaks to how today’s individual style remixed the ongoing preppy trend, making it less uptight and cooler (Tyler the Creator and his masterful loafing is a perfect example).
Bodega and BEAMS also offer up a couple of tees, sweatpants, New Era caps, and socks riffed with Bs and logos stylized in collegiate typefaces.
For those looking to enjoy this three-way lecture, the Bodega x BEAMS x adidas sneakers and adidas-free apparel will be up for grabs on March 10 via Bodega’s website at 12PM EST sharp.
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