A mainstay within the Italian House’s collections, see how the famed handbag is celebrated through the latest campaign.
Known for its sleek silhouette and piston hardware, the Jackie 1961 by Gucci comes in three sizes—mini, small, and medium. The handbag is also available in a wide range of colors to suit just about any event.
Made with high quality materials, from natural grain, patent, and precious leather to the signature GG Supreme canvas, the handbag is crafted to last a long time. The leather or chain shoulder strap is now longer and removable, adding to its practicality.
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The signature handbag has become a staple in fashion and is here to stay. First popularized by former first lady, Jackie Kennedy, it has since been found on the arms of many other notable figures throughout the years.
In the 1960s and 70s, the handbag has been characterized by the jetsetter lifestyle that Gucci was known for. Today, contemporary style has influenced the Jackie 1961 to go beyond definitions, adapting to more diverse wardrobes.
The new Jackie 1961 campaign features actress Dakota Johnson, a longtime brand ambassador for Gucci.
The film, directed by Glen Luchford, shows Johnson going about her day in Los Angeles with different versions of the Jackie 1961.
— gucci (@gucci) January 9, 2023
The handbag’s versatile design allows it to fit in seamlessly in every occasion. The film pays homage to the eternally classic Gucci handbag in spontaneous snapshots, showcasing its elegant and sophisticated silhouette.
For over 60 years, the Jackie 1961 has been a favorite in the fashion scene and this latest revival shows that it won’t be going out of style any time soon.
Banner photo courtesy of Gucci.
