What should follow after gradient brown and burgundy red? Well, in the case of Zenith and the funky Defy Revival, it’s gradient turquoise-blue of course! Just as we suggested when we showed you the non-limited burgundy red edition, it’s not surprising more colours are following the success of the first one. And with a design straight from 1969, this fun series of watches are much more than just a collection of Defy A36XX-inspired models. This third act is once again an extremely faithful recreation of the earliest Defy models with pretty much the only departure from the original being a modern movement. And with that, we take a first look at this new Zenith Defy Revival Boutique Edition A3690.
This new reference follows the design of the limited edition Defy Revival A3642 from last year, and the non-limited edition A3691 launched during the LVMH Watch Week 2023 a couple of weeks ago. What that means is that we once more have a robust, edgy stainless steel case of 37mm in diameter and 13.6mm in height created using the production plans of the original Defy A36XX watches from 1969. So in essence, everything is the same as it was 54 years ago. And where the original Defy was often described as “The Tough Guy”, the modern equivalent doesn’t fall short in robustness either, as it also has a 300m water-resistance rating.
The design is very ‘retro’ of course, with its angular case and scalloped edges, 14-sided tetradecagonal bezel and contrasting finishing. This is by far the biggest part of the watch’s appeal, although it might be a smidge too much for some. But it doesn’t end with just the exterior, as everything visible under the front crystal is also very accurate to the 1969 original.

Following the aforementioned gradient brown and red dials Zenith introduced previously, this gradient turquoise-blue execution is a colour found in the original Defy A3690 as well (see above). The unique shape of the applied faceted hour markers is highlighted by the polished ridges. Discreet dots of luminous material look exactly the same as they did back in the Defy’s early days, which also goes for the printed white track on the outside edge of the dial. The hands are no exception as well, and despite the fact it’s always a topic for debate, the placement of the date window between the 4th and 5th hour marker is also accurate.
At the beginning of the article we already mentioned the biggest change in this modern Defy Revival A36XX series is the choice of movement and the fact it’s now visible thanks to a sapphire crystal caseback. Instead of, let’s say using vintage NOS movements found in Zenith’s archives, this modern recreation packs the Zenith Elite 670 automatic. This ultra-thin movement beats at a rate of 28,800vph and delivers 50 hours of power reserve. The finishing is very nicely done, with Côtes de Genève and circular graining, and it’s topped with a central rotor in typical Zenith style.
Just like its two siblings, this Zenith Defy Revival Boutique Edition A3690 comes on a stainless steel ladder bracelet inspired by the ones made famous by Gay Frères, secured to the wrist with a folding clasp. It’s a non-limited edition but, as expected with such a name, it’s only available through Zenith’s boutiques and its online e-Commerce boutique. The price is set at CHF 6,900, which is on par with the other two.
For more information, please visit Zenith-Watches.com
Technical specifications – Zenith Defy Revival Boutique Edition A3690
Case: 37mm diameter x 13.60mm height – stainless steel, polished and brushed – octagonal case with 14-sided bezel – screw-down crown – sapphire crystal front and back – 300m water-resistant
Dial: gradient turquoise-blue dial – applied hour markers with ridges and dots beneath markers with lume – central hour, minute and paddle-shaped seconds hands with Super-LumiNova – date window between 4 and 5 o’clock
Movement: Elite calibre 670, in-house – automatic – 28,800vph/4Hz – 50h power reserve – hours, minutes, seconds and date
Bracelet: 18mm stainless steel ladder bracelet like the original Gay Frères bracelet
Reference: 03.A3642.670/3690.M3642
Availability: Available from Zenith’s on- and offline Boutiques worldwide
https://monochrome-watches.com/hands-on-the-funky-blue-zenith-defy-revival-boutique-edition-a3690-specs-price/