adidas and Gucci know that you can’t have too much of a good thing, which is presumably why they’re apparently getting back together for a second collaborative drop. adidas x Gucci first launched in 2022 and if 2023 does indeed yield round two, perhaps it’s a sign that we’ll be making this a yearly thing. Why not?
Neither adidas nor Gucci have confirmed the rumors of their second collaboration but imagery of their follow-up collection is already floating around online and it looks pretty convincing (well, most of it).
First-look leaks of new adidas x Gucci Gazelles, ZX8000 sneakers, and Adilette slides are making their way across social media, all but confirming that there is indeed a second round of adidas x Gucci goodness releasing some time in Spring 2023.
Some leakers are also highlighting supposed new adidas x Gucci items but they appear to be confusing the potential new adidas x Gucci drop with currently available product that dropped last year, like the velvet tracksuits and co-branded anorak jackets.
Still, remember that adidas and Gucci used language like “inaugural” when revealing their first collaborative collection, which leaves the door open for another drop that includes both footwear and apparel.
Similarly, adidas x Gucci was first revealed around this time last year, subsequently teased during Fashion Month and the Academy Awards, and then the collab actually dropped in early summer, followed by sneaker and accessory releases that fleshed out the initial adidas x Gucci offering. So, the timing is right.
There was also an adidas x Gucci ski collection that dropped in late 2022 but that was more of an hors d’oeuvre than entrée so let’s consider it a transitionary line rather than standalone collection.
As mentioned earlier, though adidas and Gucci appear to have a proper follow-up in the works for 2023, official imagery or release dates have yet to be confirmed — Highsnobiety has reached out to Gucci and adidas representatives for comment in the meantime.
Gucci does still has plenty of pieces on hand from the first couple drops if you’d like to whet your whistle, however.
The adidas x Gucci news follows rumblings that another adidas x Balenciaga collaboration is also planned for 2023 — again, pure speculation built off of supposed sneaker leaks.
However, the first adidas x Balenciaga collab was initially introduced in the same manner so there’s at least some small amount of merit there.
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