greatest-showrooms:-chanel,-paris,-france

GREATEST SHOWROOMS: Chanel, Paris, France

The Chanel watch and jewelry flagship boutique on Place Vendôme, a few doors down from the Ritz Paris where Coco Chanel kept a suite for 34 years, has been a home for the brand since 1990.

In May 2022, the store was reopened following a refurbishment that doubled the size of its retail space.

It was timed to coincide with the 90th anniversary of Bijoux de Diamants, the only fine jewellery collection designed by Coco herself.

This latest reimagining of Chanel’s flagship boutique is the second to be overseen by architect Peter Marino. He first took charge of the famous store’s look in 2007.

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Marino’s impressive knowledge of Chanel’s history has been the driving force behind his vision for the building, and it is a love letter to the French house and its pioneering founder.

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The mansion, as the brand calls it, now spans almost 11,000 square feet, with a palette that plays on the signature colours of Chanel: white, gold, black and beige.

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The most elaborate decor is found on the ground floor, which boasts walls gilded with gold leaf. Here, shoppers can view the fine and high jewellery collections.

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As you move through the boutique, which is a warren of intimate spaces, the design gets simpler.

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A darkened exhibition-style room showcases the No.5 high jewellery necklace created in 2021 to celebrate 100 years of the iconic perfume, while Salon Vendôme, a consultation space on the second floor, is almost entirely white and filled with natural light.

Thank you to the generous sponsors of The World’s Greatest Showrooms

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