Introducing The Accessible & New Mido Multifort M Collection

The Multifort, Mido’s best-selling automatic, anti-magnetic, water- and shock-resistant watch from the mid-1930s, continues its trajectory with the release of the Multifort M with gradient dial colours. Similar in looks to the recently released Multifort M Chronometer, the main difference is that these models are not chronometer certified, a fact that is reflected in the price. Offering increased versatility, the grey dial version of the Multifort M with day and date functions can be ordered with a bracelet or a strap. Well-equipped and well-designed with an accessible price, the Multifort is a competitive candidate for a daily beater. 

Gradient Dial

Gradient dials are all the rage these days, and Mido has come up with its interpretation of a fumé dial. Offered in blue or grey, the attractive gradient dials of the new Multifort M models are enhanced with a vertically brushed design, transiting from a lighter tone in the centre to a more saturated, almost black tone at the periphery. Although the brand pushes the idea that the vertical stripes are reminiscent of Côtes de Genève, they give the dial a distinctive texture and personality.  

Legibility is excellent thanks to the highly visible round and trapezium-shaped indices applied to the dial generously coated in white Super-LumiNova that emits a blue-green glow in the dark. Designed as a daily beater, the large aperture truncating the index at 3 o’clock displays the day of the week and date against a white background. The hour and minute hands are also treated with Super-LumiNova, and the flat central seconds hand alights precisely on the sloping minute flange. A sapphire crystal with anti-reflective treatment on both sides covers the dial.

The resilient 42mm stainless steel case has a screwed caseback and crown to ensure the 100m water-resistance. In contrast to the matte dial, the top surfaces of the 3-part case are polished, while those on the reverse side are brushed.  

Calibre 80

A sapphire crystal on the caseback reveals the precise and reliable automatic calibre 80. A next-generation automatic movement used by Swatch Group brands, calibre 80 (aka Powermatic), is based on an ETA C07.621 with a reduced frequency of 21,600vph, a Nivachron balance spring and an improved mainspring capacity. The rotor is decorated with Geneva stripes and the Mido logo. 

Availability & Price 

The blue dial version is available on a blue textile strap with a rubber base and retails for EUR 850. On the other hand, the grey dial comes with either a stainless steel bracelet, retailing for EUR 880 or a textile strap for EUR 850. Compared to EUR 1,340 for the similar-looking Multifort with COSC certification, it represents a saving of EUR 460.

For more information, please consult

Technical specifications – Mido Multifort M

Case: 42mm diameter – 3-part stainless steel case with polished and satin-brushed finishings – sapphire crystal with anti-reflective coating – see-through caseback – screwed caseback and crown – 100m water-resistance

Dial: blue or grey gradient – deep vertical satin-finished design – applied hour markers coated with white Super-LumiNova that emits a blue-green glow – hour and minute hands with Super-LumiNova, flat diamond-cut seconds hand – day-date window at 3 o’clock

Movement: Mido calibre 80 (ETA C07.821 base, Powermatic 80) – automatic with bidirectional winding – 25 jewels – 21,600 vibrations/hour – Nivachron balance spring – 80h power reserve – hours, minutes, seconds and day-date

Reference/Strap: M038.430.17.041.00 blue dial with blue textile strap
M038.430.17.081.00 grey dial with grey textile strap
M038.430.11.051.00 grey dial with stainless steel bracelet

Price: EUR 850 strap
EUR 880 bracelet

Related Posts