Armitron Watches has tapped into a nostalgic reflection of the brand’s past.
Drawing inspiration from watches launched in the 1970s and 1980s, the Vintage Archive Collection is a nostalgic reflection of the brand’s past, with twenty-two, rare watches pulled from the Armitron vault.
These one or two-of-a-kind watch designs are available for sale on a first-come, first-serve basis.
The twenty-two pieces are exclusively found on Armitron.com as of today, and are priced within Armitron’s famed affordable luxury standards, ranging from $85 – $125.
The never worn, hand-selected watches from the Armitron archives have been polished and restored to their original beauty and functionality.
All original timepieces feature a stainless steel case, and some include a diamond crystal accent.
Each watch will arrive in a hand-stitched black leather case along with a certificate of authenticity.
Bobbie Weichselbaum, CEO of E.Gluck Corporation, the business behind the brand, explained: “Fashion is in flux, but Armitron is consistently keeping time at the ship’s helm.”
Adding: “We have some notable collaborations on the immediate horizon. With a launch into new designs, it seems fitting to reflect and release a few limited vintage watch designs from 40+ years ago that enabled us to bring our prestigious brand to where it is today.”
The Armitron Vintage Collection launch honors the brand’s beloved founder, Eugen Gluck, a leader in the watch industry since 1956 – making high-quality, beautifully designed timepieces accessible to all. He believed a watch was for more than just keeping time.
E. Gluck Corporation manufactures the watches under its flagship proprietary brand, Armitron.
The company also manufactures watches for major fashion brands, including Anne Klein, Nine West, Juicy Couture, Vince Camuto, Badgley Mischka, and Joseph Abboud.
In 1999, Armitron had the fifth largest share of all watch purchases, by brand, in the United States.
Armitron ranks as one of the leading fashion watch brands in the US and helped set the industry standard for manufacturing digital watches with LCD displays.
Armitron was historically identified by its connection with various professional sports teams and professional athletes.
Jerry Rice, Boomer Esiason, Darryl Strawberry, Dwight Gooden, Larry Bird, and others were endorsers of the brand.
Today, Armitron remains an Official Timepiece of the New York Yankees.