Over a dozen years after its initial release, the New Balance 2002r is finally hitting its stride. Its aggressive paneling and streamlined sole unit might’ve put off a few customers when it debuted in 2010, but these days the buzzy aughts-soaked dad sneaker couldn’t look cooler. It might not have cracked the top five in our ranking of the Boston brand’s best silhouettes, but that only gives the 2002r exactly the kind of against-the-grain, real-heads-will-know X factor that bolsters its cult appeal. Which helps explain why every version of the sneaker tends to sell out faster than you can lace up your mesh-y running kicks.
Which also helps explain why we’re interrupting your regularly scheduled evening programming to bring you breaking news from the frontlines of the New Balance universe, courtesy of the magnanimous folks at J.Crew. Not only does the retailer boast a hefty supply of 2002r styles, at this very moment, said supply is also deeply discounted.
Under normal circumstances, you’d have to fend off fellow sneakerheads with a Supreme brick just to grab a pair at full price, but right now the red-hot retro runner is down to just about 78 bucks with help of code SHOPNOW. We’re not sure how long the deal will last, but we are sure the whole inventory will sell out long before the deal expires. So make haste, gentlemen. A deal this crazy waits for no one—least of all the hapless fella still lacing up his shoes.